Apr 18, 2024
Using Facebook Ads has been a tried-and-true method of increasing traffic and sales for eCommerce businesses over many years now. But, it’s never without issues along the way…
I’m sure we all know the frustration when you invest the time, energy, and money into ads that either don’t produce the expected...
Apr 11, 2024
In the increasingly busy digital landscape we operate in as brand owners and eCommerce businesses, it’s harder and harder to capture the attention of your customers.
Think of the last time you spent time on social media. How many pieces of content did you notice? Did you scroll past most of it? What was it that...
Apr 4, 2024
Did your eCommerce revenue drop in March? Or maybe February?
When results decline, the common knee-jerk reaction is to assume you’ve stuffed up in some way. That you did something to cause the downturn.
Or, to blame poor sales on the state of the economy.
Either way, you’re liable to end up in the same place: not...
Mar 28, 2024
Is your business amazing yet? What do you need to do to get to Amazing?
This past month has felt a bit chaotic and unpredictable, with things like Afterpay Day promo being a massive high, and then a bunch of changes on the Meta Ads platform destabilising ads.
And I know a few of you have been feeling anxious as...
Mar 19, 2024
Do you feel like you’re working your butt off but getting nowhere fast? Like, you’re so busy all the time you could not possibly work any harder or longer hours than you already are.
I want to talk about the concept of Return On Effort. Not Return On Investment, but Effort.
How can you get a bit more leverage into...