Mar 12, 2026
Let's talk about the week you're probably having…
Petrol prices have hit $2 a litre – and heading higher – thanks to the US-Israel strikes on Iran disrupting global oil supply. Cost-of-living anxiety is back with a vengeance. And Afterpay Day officially kicks off on the 19th, though half the brands on your feed...
Mar 5, 2026
So there I was, Tuesday afternoon, in the middle of working away — using Claude, which for those who don't know, is the AI tool I'm using extensively throughout my entire business at this point — and it just... stopped.
Completely. Just stopped responding.
Now, the first thing I did (as any completely...
Feb 25, 2026
Every year about this time, statistics are published on the state of social media. Over 1,500 marketers worldwide about what they're doing with social media. And every year, the herd moves collectively in the same direction…
This year? They're all stampeding toward Instagram and TikTok. Reddit's had a 63% surge in...
Feb 18, 2026
February is not only the shortest calendar month but also typically the slowest sales month for eCommerce and – because of that – is often the month that I see business owners make fear-based snap decisions that end up hurting their profitable growth long-term…
Remember when you bought that course that promised...
Feb 11, 2026
Have you ever noticed that most brand content is so... forgettable.
It's not that brands don't try. They're producing more content than ever. Social posts, emails, product descriptions, blog articles, ads. The volume is enormous.
But most of it lands with a thud. No engagement. No emotional response. If you even...