Feb 24, 2020
On average, as an eCommerce store, around 20% of your total revenue is generated by email marketing.
And automated emails out-perform broadcast or newsletter-style emails by pretty much every metric that matters.
- Open rates are 165% higher.
- Conversion rates are over 1500% higher.
- And revenue per recipient is over 1300%...
Feb 18, 2020
Today I want to talk about one of my favourite subjects - paid ads. Specifically, paid Facebook ads.
I want to walk you through the case study of a project we’ve been working on for our client MadMia.
MadMia is one of the most colourful and fun clothing brands I’ve seen or worked with - definitely check them out...
Feb 11, 2020
Fear of selling, or feeling unsure about how to sell without being seen as pushy or salesy, is incredibly common.
None of us want to feel like we’ve been “sold” - pushed into making a purchase decision that we don’t really need or want.
And we don’t want our customers to feel like that’s what we’re doing...
Feb 4, 2020
When you started your business, did you secretly think that running an eCommerce store would be easy?
I’m sure I did. It's many years ago now, but I know I was naïve to the ways of business. I thought I could throw up a website, and people would flock over and buy my products like a bunch of women at a shoe sale!
I...