Sep 29, 2020
Black Friday Cyber Monday sales have become an American eCommerce tradition, beginning 2005. Last year, eCommerce stores processed over $700 billion in sales just during this 4 day sale event.
Australia played its part too. Here, Black Friday hasn’t historically been a ‘thing’, but Aussie retailers are catching on...
Sep 22, 2020
Over the last couple of weeks I’ve been working with clients on their marketing planning to see out the rest of 2020 and then into 2021.
And when it comes to planning, I like to start with a ‘vivid vision’ exercise: What would you like to achieve in your business in 3-5 years time?
It’s a useful exercise to...
Sep 14, 2020
As this episode airs, we’re getting close to the ‘Business’ end of the year. Quarter 4 is just around the corner, and in terms of eCommerce retail, this is typically THE biggest sales season!
Now - 2020 hasn’t exactly been a normal year. It’s challenged all of us in ways we could never have imagined and I...
Sep 7, 2020
I admire people who take the plunge to turn their creativity into a business. To back themselves and start making their products for others to buy, not just for themselves.
Today on the podcast I’m joined by Jodi, owner of Swik Home Body.
Like many of you, her business started as a side hustle.
First, she was...
Sep 1, 2020
This year in 2020, we’ve seen incredible growth in eCommerce transactions. Thanks to COVID-19, more and more shoppers have shifted their spending from in-store to online.
But, exciting as that is, it doesn’t mean that you can just throw up a website and expect to make a million bucks.
Sadly - running an online...