Nov 24, 2020
Whether you’re new to eCommerce and needing to set up your first website, or you’ve been running for a while and might be considering making some changes or improvements, it’s worth stopping to think about what difference it potentially makes when it comes to your site design.
People ask me all the time, “What...
Nov 17, 2020
These days, we’re all bombarded by hundreds of emails and thousands of marketing messages a day.
So it’s way harder as a business owner to cut through all that noise and really connect with your customers.
The thing is, email works really really well if you do it right.
Even now, in 2020, email marketing still...
Nov 10, 2020
It goes without saying that businesses need to be profitable to survive.
But more and more, they must also embrace public sentiment in order to attract and engage with their audience.
Customers are much more likely to spend according to their personal values. That much has become blatantly obvious this year!
Which...
Nov 3, 2020
I’m sure we’ve all done it: ordered a meal deal at a fast food restaurant because it was just simpler to order, or better value. Or we’ve put more items in our shopping cart than we really needed because there was a “buy two, get one free” promotion.
Product bundling is a smart way for businesses to increase...