Aug 31, 2021
As the saying goes “A picture is worth a thousand words” and if you own an online business, particularly a product business, your images are your brand, your story, your conversation with your audience.
Visual storytelling is the process of capturing an emotion or experience that you want your audience to feel when...
Aug 24, 2021
Yep. I said it. Time to start planning for Christmas 2021!
And for very good reasons. Traditionally we would be looking to start our Christmas Campaign with Black Friday with campaigns and sales then peaking in December.
But in 2021 we’re seeing delayed local delivery times, difficulties with stock availability...
Aug 17, 2021
When you’re in the start-up phase of your business the last thing on your mind is the thought of selling your business. But for Antonette Golikidis, founder of Little Innoscents, this is exactly what she had in mind when she started her skincare brand over 15 years ago.
Knowing that one day her products would grow...
Aug 10, 2021
Creating content may feel like a never ending item on your to-do list. But there IS a reason why it’s so important and why it needs to be your priority as a business owner.
Content marketing is important because it answers your audience's questions.
When done right, your content will help you distance your brand from...
Aug 3, 2021
If you’ve ever considered creating your own innovative product from scratch then this is the episode for you.
Julia Christie from Nail Snail joins us on the Podcast today to share the joys and challenges of product development, from finding out who to work with, to understanding the priorities on what to focus on, to...