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Scale My Ecommerce Store

Jan 31, 2022

I’m super excited to bring you today’s episode, which is essentially all about how you can give yourself the best chance at succeeding this year, no matter what challenges arise this year. 

I was inspired to create this episode after reflecting on and comparing the results from last year between our most and least...


Jan 25, 2022

Today on the show, we are going to be diving into all the dos and don'ts when it comes to testing your social media advertising campaigns. 

We all know how effective a well-run Facebook and Instagram ad campaign can be in regards to driving business growth, traffic, and sales growth for your online store. 

But getting...


Jan 18, 2022

If you’ve been a listener of mine for any period of time you would know how much I value email marketing! 

Building your email list and interacting with your customers through engaging and relevant content is one of the major steps in scaling up an ecommerce business. Plus it’s the one platform where you OWN your...


Jan 10, 2022

A goal without a plan is just a wish - Antoine de Saint-Exupéry

Today’s episode is all about setting your intention for your business in 2022 and creating an action plan to achieve it.

I hear you ask “But Catherine, how can one even plan for another year in the pandemic?”. I hear ya! 

But if we don’t go into...


Jan 4, 2022

When my 15-year-old son came to me with an idea for a new product that he wanted to turn into a business… well it got me excited! AND it got me thinking.

With people turning to self-employment more than ever due to the past two years of upheaval and searching to find more fulfilment in their lives, I’ve seen so many...