Dec 4, 2024
Black Friday promos are finally over, and as we make the final push through to Christmas and the end of the calendar year, I wanted to share some insights and statistics around what worked and what didn’t during this peak promo period.
I’m going to share some of the data that’s been released already from major...
Nov 27, 2024
Right now, I hope you are all frantically packing orders as your Black Friday promotional campaigns are underway.
So far, I’m seeing some phenomenal results for our clients’ campaigns, but there’s always more you can do to squeeze every ounce of opportunity from your promotion!
Today I want to share a shorty...
Nov 20, 2024
I’m sure we’ve all done it: ordered a meal deal at a fast food restaurant because it was just simpler to order, or better value.
We've put more items in our shopping cart than we really needed because there was a “buy two, get one free” promotion, or because there was a free gift with purchase if you spend over...
Nov 13, 2024
The holiday season is peak sales time for most eCommerce retailers. So, have you started thinking about how your social media advertising is going to lead you through this peak season?
I’ve literally just been sitting here going through the campaign strategy and detailed budget planning for our clients. Literally...
Nov 6, 2024
Last weekend here we had our Christmas pageant in the city. Which means the most magical time of the year is upon us, to take over our minds and our to do lists. And that means it is time to start planning if you want to run a successful eCommerce Christmas promotion.
As a brand owner or as a retailer, hopefully you...