Sep 25, 2024
There are a tonne of things you can do to help grow your customer base in your eCommerce business.
Strategies that increase credibility and trust, like social proof, media coverage, awards or being stocked in well-known retail stores. Or risk-reversal strategies like money back guarantees, free shipping and the...
Sep 19, 2024
What if I told you that you’re just one email away from boosting your revenue by thousands! The moment you shift your focus towards growing and nurturing your email list instead of chasing social media followers, or that fleeting dopamine hit you get when a piece of social media content gets a flurry of likes, is the...
Sep 11, 2024
I’m sure we can all agree that building a business is hard work. As my Gran used to say, if it was easy, everyone would do it.
But, when things get hard, or when we try things that don’t work out how we want them to, it IS hard to persist towards achieving your big goals and vision.
My guest on the show today...
Sep 5, 2024
The other day, I read the report a business buddy received from their ad agency. It said “this traffic ad isn’t converting but the traffic is good because it’s feeding your retargeting campaign.”
Only, there was no retargeting campaign!!
And frustratingly, my friend just had no idea, because she hadn’t taken...