Sep 26, 2025
Over the past few weeks I've had several conversations with brand owners who have used the exact same word to describe their experience with previous marketing agencies or coaches. That word is "burnt."
And I don't mean slightly disappointed or a bit let down. I mean properly burnt. As in, lost significant money,...
Sep 19, 2025
Want to see what happens when you stop wasting money on marketing to the wrong customers?
We were burning through our ad budget on Meta, showing skincare ads to everyone and anyone. The problem? We were in one of the most competitive categories online, customers couldn't try before buying, and we were accidentally...
Sep 12, 2025
Many brands are haemorrhaging money on the wrong customers, often without even realising it. While marketers obsess over age groups, income brackets, and geographic data, they're missing the fundamental psychological divide that actually determines buying behaviour.
Today's guest, Dr Ross Honeywill, has spent many...
Sep 4, 2025
It's 2am and you're lying awake, mind racing through endless to-do lists, wondering if you've invested everything into a dream that's slowly becoming a nightmare. Sound familiar? You've created an incredible product – something you know could change people's lives – but somehow the customers aren't beating down...