Nov 28, 2025
I know exactly where you're at right now. We're in the thick of Black Friday promos – or as I like to call it, the 'beautiful chaos' portion of the retail calendar. Your ads are running, your inbox is overflowing, your inventory is moving, and you're probably surviving on caffeine and pure adrenaline.
I also know...
Nov 20, 2025
If you run the kind of premium brand that either does not participate in Black Friday, or does so differently to the mass-market brands running huge discount promos and turning Black Friday into Black Month…. Then I bet your November started slower than you expected…
Maybe not disastrously slow, but quieter than...
Nov 13, 2025
If the only time you email your list is when you're running a sale, what do you think happens? Your customers start waiting for the sales. They see your regular-priced products and think, "Nah, I'll wait. They'll have a sale in a couple of weeks."
And then you're stuck in this cycle where you have to keep discounting to...
Nov 6, 2025
So we’re in early November now, and I have a question for you: how are those ad costs treating you right now?
Yeah, I thought so.
Look, I'm not going to sugarcoat this – if you've been running ads in the last few weeks, you've probably noticed your costs have gone absolutely mental. And it's only going to get...