Aug 13, 2026
Your best advertising isn't an ad – it's someone else's shelf. And "just go direct" probably talked you out of it.
Everyone is telling premium brands to cut out the middleman and go direct-to-consumer. In this episode of The Brand Marketing Show, I make the case for the channel most premium brands undervalue: why the...
Aug 6, 2026
If your content doesn’t stop the scroll, it’s not because your packing-orders Reel lost to a better one. It lost to the four hundred similar versions that came before it, which had already taught her that packing videos contain nothing new.
When content lands flat, the instinct is to assume it wasn't good enough,...
Jul 30, 2026
I'm the customer premium brands want most – and I recently realised I'd walked straight past one I should have loved, for a whole year, while actively shopping for exactly what they sell.
In this episode of The Brand Marketing Show, I use that story to explain what actually makes a premium, considered buyer say yes...
Jul 22, 2026
"If I could just crack Meta, I'd be able to scale." I hear a version of this almost every week – and it's almost always wrong.
In this episode of The Brand Marketing Show, I make the case that growing a premium brand was never about pulling one lever. It's a whole system, and it fails quietly in several small places...
Jul 16, 2026
Your best customer runs a quiet background check on your brand before she'll pay full price – and if one thing comes back weak, she doesn't tell you. She just buys the cheaper option, or waits for your next sale.
In this episode, Catherine Langman breaks down the four foundations that decide whether a premium brand...