Apr 16, 2026
Three weeks ago, Shopify flipped a switch that most brand founders still haven't clocked. Every eligible Shopify store is now discoverable inside ChatGPT by default. 880 million users. Your products. Potentially.
Here's the part nobody's talking about: being in the catalog is not the same as being recommended.
In this...
Apr 9, 2026
What happens when the world’s most famous cheap marketplace shows up at a premium gift fair, trying to convince quality brands to list on their platform?
That’s exactly what happened at the REED Gift Fair in Sydney earlier this year — and the implications for premium eCommerce brands are enormous.
In this...
Apr 2, 2026
If you're running paid ads for a premium eCommerce brand and your ROAS isn't scaling — or you've been posting consistently for years and growth has stalled — this episode is for you.
This week I'm talking about something that almost nobody in the marketing world addresses directly: the validation search. It's what...
Mar 27, 2026
If your eCommerce marketing used to work brilliantly and lately it’s feeling like you’re pushing harder for smaller returns — you’re not imagining it. The landscape has genuinely changed. And the instinctive responses most brand owners reach for when results decline are almost always the ones that make...
Mar 19, 2026
You scaled your ad spend. Your ROAS had other plans.
There's a specific kind of dread that sets in when you bump your Meta budget from $80 a day to $300 and watch your ROAS crater in real time.
You do what any reasonable person would do. You blame the ads.
New creative. New audiences. Maybe a strongly...