Jan 29, 2026
Stop and think for a moment about where your customers come from. Is it mostly Meta ads? Mostly Instagram? Have you built a following on TikTok that's driving a lot of your brand awareness?
Now here's the uncomfortable question: If that channel disappeared tomorrow — not scaled back, not got more expensive,...
Jan 22, 2026
In the last 2 weeks alone I've had three brand owners come to me, all with the same story. They've been told by marketing "experts" that every single EDM, every Meta ad needs a discount incentive. Every website needs a countdown timer or some other kind of FOMO bells and whistles.
One of them showed me her email...
Jan 15, 2026
Let me paint a picture that I see all the time with ecommerce brands.
You're spending money on marketing. Ads, SEO, social media, maybe influencers. You're driving traffic to your website. And you can see in your analytics that people are visiting. Some of them are even adding things to their cart.
But then... they just...
Jan 9, 2026
January is supposed to be about. It's goal-setting season. It's "new year, new you" energy. It's the time when every business podcast – including, historically, this one – tells you to set your revenue targets, map out your marketing calendar, and basically plan your way to world domination.
And look, I'm not going...