Feb 25, 2026
Every year about this time, statistics are published on the state of social media. Over 1,500 marketers worldwide about what they're doing with social media. And every year, the herd moves collectively in the same direction…
This year? They're all stampeding toward Instagram and TikTok. Reddit's had a 63% surge in...
Feb 18, 2026
February is not only the shortest calendar month but also typically the slowest sales month for eCommerce and – because of that – is often the month that I see business owners make fear-based snap decisions that end up hurting their profitable growth long-term…
Remember when you bought that course that promised...
Feb 11, 2026
Have you ever noticed that most brand content is so... forgettable.
It's not that brands don't try. They're producing more content than ever. Social posts, emails, product descriptions, blog articles, ads. The volume is enormous.
But most of it lands with a thud. No engagement. No emotional response. If you even...
Feb 5, 2026
Two weeks ago on the podcast, we went deep on the damage that constant discounting does to your brand. The profit erosion. The customer conditioning. The way it trains your audience to never pay full price. We talked about the four buyer types and how constant discounting only speaks to one of them — while actively...