May 28, 2026
Twenty-one years ago, heavily pregnant and launching her first business from her kitchen table, Catherine Langman's old boss told her she'd never be successful working from home.
In this personal episode of The Brand Marketing Show, Catherine shares the sliding doors moment that followed, and the honest truth about what...
May 21, 2026
In early March 2026, Meta restructured its entire attribution model – and the change has disproportionately punished premium ecommerce brands because of the way considered buyers actually shop.
In this episode of The Brand Marketing Show, Catherine Langman unpacks what actually happened, why premium brands got hit...
May 14, 2026
You started this business for two reasons. Meaningful work, and more freedom over your time. Somewhere in year two or three, that deal stopped working – you're working harder than you did at your old job, for less money, with less time on the parts of the business you actually love.
This episode is about why this...
May 7, 2026
Marketing is the hat that doesn't come off. If you're running a premium eCommerce brand and you've been quietly burning out – not from the hours but from the cognitive weight – this episode is for you. We explore three structural properties that make the marketing function qualitatively different from every other...