Jul 30, 2026
I'm the customer premium brands want most – and I recently realised I'd walked straight past one I should have loved, for a whole year, while actively shopping for exactly what they sell.
In this episode of The Brand Marketing Show, I use that story to explain what actually makes a premium, considered buyer say yes...
Jul 22, 2026
"If I could just crack Meta, I'd be able to scale." I hear a version of this almost every week – and it's almost always wrong.
In this episode of The Brand Marketing Show, I make the case that growing a premium brand was never about pulling one lever. It's a whole system, and it fails quietly in several small places...
Jul 16, 2026
Your best customer runs a quiet background check on your brand before she'll pay full price – and if one thing comes back weak, she doesn't tell you. She just buys the cheaper option, or waits for your next sale.
In this episode, Catherine Langman breaks down the four foundations that decide whether a premium brand...
Jul 9, 2026
You don't get to decide if your brand is premium – your customer does. In this episode of The Brand Marketing Show, Catherine Langman unpacks how the premium verdict is actually reached: why "different and better" both have to be true, why heritage can beat innovation, why the same product can be premium to one...
Jul 2, 2026
68% of the orders in a typical sale come from customers who would have paid full price anyway. That’s one of the findings from a major new dataset by Klaviyo and ProfitPeak, and it’s the starting point for this episode on why discounting as your whole strategy is structurally worse for premium, considered brands,...