Sep 25, 2026
Black Friday early access emails started landing in September this year. Which is giving Coles and Woolworths putting hot cross buns on the shelf on Boxing Day.
If your Q4 plan is basically one question, being how much do we discount and when do we start, this episode is worth a listen before you lock anything in.
In...
Sep 18, 2026
Is your content getting likes but not sales? Here's why posting more won't make your brand more money, and how to create eCommerce content that actually sells.
Most founders aren't making too little content. They're making content that's used once and gone, and a lot of it is rushed, generic or obviously AI-generated....
Sep 10, 2026
A 40% discount on a 50% margin product doesn't cost you 40% of your profit. It costs you 80%. In this episode of The Brand Marketing Show, Catherine Langman walks through the arithmetic almost nobody runs before building a big sale campaign, what happens to revenue in the months afterwards, and seven ways to build an...
Sep 3, 2026
I finally bought from a brand I'd been following for months, and by the time I'd paid I felt slightly worse about myself than when I started.
This episode is about why. Every website contains a prediction about who's visiting it and what will move her, and when that prediction is wrong she doesn't object to the tactics,...