Jan 19, 2021
Unless you’ve been living under a rock you have probably heard something about the new Apple iOS14 update. You’ve likely either chosen to ignore it completely as it’s just too hard to get your head around or you’ve gone into panic mode about what this could mean for your paid Facebook advertising that you’ve put so much effort into.
It’s a lot to take in and it really is a big change to how we have thought about paid Facebook advertising. And that’s why I’ve brought Rich Watson, our senior Facebook media buyer, in to have a chat about all that he has uncovered and where we go from here.
It’s actually quite exciting! What we’re seeing is a return to a focus on knowing who your audience is, creating your own content and increasing the engagement with your audience.
Ever since I started my business in 2007 I have seen change after change of the platforms that we rely on. Whether it be Google’s search algorithm or Facebook or Instagram, all changes have proven one fail safe method to not being chained to Zuckerberg or Silicone Valley.
Listen as Rich and I share the changes to come out of Apple iOS14 update and what actionable steps you need to take right now.