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Scale My Ecommerce Store


Jul 6, 2021

If you’ve ever wondered how you can incorporate your dream of being an entrepreneur with making a difference in the world then this episode is for you. 

Today I talk with Monica Meldrum who shares the inspiring story of Whole Kids - from how Monica created her business from scratch but with big dreams and values to becoming a household name with nationwide stockists and becoming a B-Corp Business. 

“...I think Whole Kids has always been about so much more than just a product. And it's been important to us that we just... We're about creating a healthy world for future generations. “ - Monica Meldrum 

In today’s episode Monica shares with us:

  • What inspired Monica to give up her corporate job to become an entrepreneur
  • How Whole Kids started and the leap that kicked it all off
  • The values that drive Monica and Whole Kids
  • How Whole Kids used crowdfunding to scale to the next phase of their business
  • The process of becoming the first Australian food company to be a Certified B Corporation
  • How Covid-19 brought their staff even closer together 
  • Monica’s thoughts on being a leader in her business and the importance of creating the right team and processes

Monica is a truly inspirational leader and business owner and I can’t wait for you to listen to this episode and to see what is possible for every product-based business owner.

Listen as Monica shares her journey of how she aligned her vision for change in the world to create a business driven by purpose.