How To Boost Your Bottom Line With Bundles

Nov 3, 2020

I’m sure we’ve all done it: ordered a meal deal at a fast food restaurant because it was just simpler to order, or better value. Or we’ve put more items in our shopping cart than we really needed because there was a “buy two, get one free” promotion. 

Product bundling is a smart way for businesses to increase sales revenue, because customers spend  more money per transaction, plus it’s a great way to ensure your customers have the best possible experience shopping with you, which helps increase your conversion rate, AND improves their experience using the products they’ve bought.

I want to highlight that last point: I think most people assume that product bundles are just designed to increase your sales because the customer is spending more per transaction. 

But they can also help in two additional and extremely important ways:

1. Make it much easier for customers to make a purchase decision, thereby increasing your conversion rate, and
2. Help ensure your customers have a successful or enjoyable experience using your products.

Listen as I step you through a high converting bundle strategy to boost your bottom line.