Apr 28, 2020
Every now and then I come across a brand that has such an infectiously fun personality that I fall instantly in love with it. And then I want to find out who is behind the brand!
Who Gives A Crap, Vinomofo and Birdsnest are prime examples of really great fun brands.
And Cake 2 The Rescue is another, so I’m absolutely pumped to have founder Lou Duggan on this week’s show.
Cake 2 the Rescue is an Ecommerce brand based on a huge range of really fun and creative cake designs for childrens birthdays and other special events. Basically, you get the whole kit to make the cake and decorate it, and they’re all really do-able for non-bakers.
Lou’s been in business for 8 years now and something she’s been incredibly successful at is building a really engaged audience of customers and raving fans.
It doesn’t take a genius to realise that every business needs an audience if they want to sell something. No audience = no customers.
In fact, if you’re just getting started in your business, you may find that getting people to notice you and visit your site - it’s actually really, really difficult!
Learning exactly who your customer is and what they really need and want - A.K.A getting the ‘product / customer fit’ just right - is essential.
Tune in to listen to Lou’s wise words as she shares some of her biggest mistakes as well as successes, on her way to building her amazing brand.