Aug 4, 2020
If there’s one thing I’ve learned over the past few years helping hundreds of eCommerce brands to systemize and automate their sales growth, it’s this…
... The number of Instagram followers you have has nothing to do with it.
The other day, I was speaking with an online store owner, and I asked her what her goal was for the next year.
“Increase sales by 20%” came the response.
So my next question was, “How will you achieve that? What will you do?”
And she answered that she aims to grow her Instagram followers.
I was confused. I was talking to someone who had been in business for a couple of years, but they were making less than $1000 a week…
...And they were worrying about how many followers they have?
Instead, they continue working on the same kinds of activities as they did last year, but hoping for different results.
Things like: posting on Instagram, participating in ‘Insta loops’, running giveaways, maybe doing some Facebook ads or boosting posts.
And when those activities fail to deliver the desired effects on growth, they then run a discount or sale promotion to bring some dollars in the door.
Sound familiar?
As Einstein said, “The definition of insanity is doing the same thing over and over again, but expecting different results”.
Yet so many of us continue to do the same things in our business and wonder why we’re not getting the results we desire!