Oct 26, 2021
Social proof is one of the most impactful ways of increasing your brand awareness and removing purchasing barriers with your customers.
And there’s no bigger social impact than having the right celebrity rave about your products!
But how do you get your products into the hands of celebrities?
And what is the difference between celebrity endorsements and paid influencer shoutouts?
Today’s guest is serial entrepreneur Sarah Shaw who built a multi-million dollar handbag business by becoming a pro at getting her handbags into the hands of not only celebrities but also movies such as Legally Blonde and major magazine publications.
In addition to sharing her practical tips on how to increase brand awareness for your products Sarah also very generously shares her business journey with us. From costume designer to CEO, to selling her business after facing challenges with investors and losing the trademark for her own name, there is so much to take away in this episode.
In this episode Sarah shares: