Sep 13, 2022
Let me ask you a question.
Have you ever experienced a situation where your ads are just not attracting or engaging your audience and you’ve watched your cost per click and conversions go through the roof but despair at the free falling results?
And the same with your marketing emails - are they not getting great open rates or generating much in the way of revenue?
If so, you’re not alone!
It’s a very common scenario and one of the biggest frustrations we see among brand owners. But more often than not, it occurs when the marketing strategies do not reflect their customer’s needs.
So how do we fix this?
I’m sure you’ve all had it drilled into you that you must know and understand your customer avatar. But on today’s episode I’m going to go past your ideal customer and show you how to dig deep into your customers buyer journey.
Understanding the buyer journey allows you to engage with your customer on a whole different level and the brands who maximise these strategies are the ones winning right now
So let’s get you on that journey!
The full show notes can be found at catherinelangman.com/episode-139