Apr 11, 2025
If you’ve been feeling like your Meta ads are a bit hit and miss lately—or you’ve just noticed things aren’t working like they used to—you’re not imagining it.
There has been a major shift.
Meta has officially rolled out its biggest update since the infamous Apple iOS 14 privacy change that turned...
Mar 27, 2025
Today, I’m pulling back the curtain on how I took my
newly acquired skincare brand, Indagare Natural Beauty, and grew it
by 200% in just six months.
The past year hasn’t been an easy time in eCommerce, given how rapidly everything has been changing thanks to all the massive technological advancements in AI, on top...
Mar 5, 2025
As International Women’s Day 2025 approaches, the theme, ‘Accelerate Action for Gender Equality’, resonates deeply with me. Having spent over a decade working predominantly with female founders, I’ve seen (and experienced) firsthand the challenges women face in achieving career and entrepreneurial success,...
Feb 27, 2025
If you’ve been feeling the pinch this month, you’re not alone. February is historically the slowest month for eCommerce sales.
For starters, it’s the shortest month of the year, and most consumers have just spent up big on Christmas, summer holidays, and back-to-school expenses. They’re back to work,...
Feb 20, 2025
Do you remember back in the COVID boom years when eCommerce felt like an endless money machine? Customers were stuck at home and governments were handing out cash.
So customers had lots of free time and more spare money so what did they do? They shopped online. eCommerce sales skyrocketed with almost zero effort.