May 14, 2026
You started this business for two reasons. Meaningful work, and more freedom over your time. Somewhere in year two or three, that deal stopped working – you're working harder than you did at your old job, for less money, with less time on the parts of the business you actually love.
This episode is about why this...
May 7, 2026
Marketing is the hat that doesn't come off. If you're running a premium eCommerce brand and you've been quietly burning out – not from the hours but from the cognitive weight – this episode is for you. We explore three structural properties that make the marketing function qualitatively different from every other...
Apr 30, 2026
Most premium eCommerce founders I speak to are saying the same thing. “I'm doing everything right – every best practice, every expert recommendation – and it's not working.” If that's been the last few quarters in your business, this episode is for you.
I'm walking you through three problems stacked on top of...
Apr 23, 2026
Everyone in Australian retail right now is having one of two conversations: "it's quiet" or "what sale should we run next?" Our clients are having neither. They're up year-on-year. They're not discounting heavily. And they're not throwing more ad spend at the problem.
In this episode, Catherine Langman unpacks...
Apr 16, 2026
Three weeks ago, Shopify flipped a switch that most brand founders still haven't clocked. Every eligible Shopify store is now discoverable inside ChatGPT by default. 880 million users. Your products. Potentially.
Here's the part nobody's talking about: being in the catalog is not the same as being recommended.
In this...