Apr 30, 2026
Most premium eCommerce founders I speak to are saying the same thing. “I'm doing everything right – every best practice, every expert recommendation – and it's not working.” If that's been the last few quarters in your business, this episode is for you.
I'm walking you through three problems stacked on top of...
Apr 23, 2026
Everyone in Australian retail right now is having one of two conversations: "it's quiet" or "what sale should we run next?" Our clients are having neither. They're up year-on-year. They're not discounting heavily. And they're not throwing more ad spend at the problem.
In this episode, Catherine Langman unpacks...
Apr 16, 2026
Three weeks ago, Shopify flipped a switch that most brand founders still haven't clocked. Every eligible Shopify store is now discoverable inside ChatGPT by default. 880 million users. Your products. Potentially.
Here's the part nobody's talking about: being in the catalog is not the same as being recommended.
In this...
Apr 9, 2026
What happens when the world’s most famous cheap marketplace shows up at a premium gift fair, trying to convince quality brands to list on their platform?
That’s exactly what happened at the REED Gift Fair in Sydney earlier this year — and the implications for premium eCommerce brands are enormous.
In this...
Apr 2, 2026
If you're running paid ads for a premium eCommerce brand and your ROAS isn't scaling — or you've been posting consistently for years and growth has stalled — this episode is for you.
This week I'm talking about something that almost nobody in the marketing world addresses directly: the validation search. It's what...