Aug 18, 2020
Ever feel like you don’t get enough love from social media?
When you take the time to write ads or posts for Facebook or Instagram, and find the perfect images, that you just KNOW your audience would love!
Sometimes you put your content out there and it feels like you’re getting nothing in return. Barely a measly little Like. Let alone a click or a purchase.
So you wonder – what’s the point? Is it even worth it to create this content for social media?
The answer is – yes it is, and I’ve seen cold hard evidence (website traffic and sales!) to support that.
I understand. YOUR goal as an eCommerce business or brand owner, is to get people to click from social media over to your website. Preferably to shop.
I get that there’s a strong temptation to use your social media content and paid ads as one big advertisement for your products.
Bottom line is this: What looks like the fastest route to getting a purchase is, in fact, a direct line to losing the attention and interest of the people you want to reach.
You simply won’t get the clicks.
So how else do you do it?
How do you create compelling content and ads that attract and engage with the right audience?