Jan 23, 2025
Recently, we started working with a brand who came to us with a really common problem that I see many eCommerce brands struggle with.
The business in question was guaranteed a specific – and very high – ROAS (return on ad spend) by an agency pitching to win their digital advertising account. However, the results...
Jan 15, 2025
To succeed in growing an eCommerce business, we need to get enough people visiting our websites, adding products to their shopping cart and checking out. And we need to do that without over-spending on advertising.
However, getting traffic to our websites is harder and more expensive in 2025 than even just a year...
Jan 9, 2025
It's the start of the new year, and I know many of you are in planning mode, setting ambitious goals for 2025. It’s a time of excitement but also some uncertainty.
As I record this episode, Mark Zuckerberg has just announced that Meta will be removing fact-checking and a whole lot of policies on their platforms –...
Jan 2, 2025
Over the last year, I’ve seen a lot of businesses come up for sale, in fact I’ve been approached a number of times by brand owners wanting me to buy their business from them, and I did actually buy two of them within the last 6-7 months.
That’s super exciting, but it’s also been a really eye opening...
Dec 23, 2024
My favourite podcast episode to record this year was episode 227, titled “How to calculate your ROI on learning to grow your business”. At the time, I was inspired to record it based on some experiences with my clients and with my kids, but in truth it’s also because I realised something about myself:
If I’m...