Oct 27, 2020
eCommerce stores that have a great selection of products and a solid Christmas marketing strategy have always seen a surge in revenue throughout the holidays, and 2020 will be no different.
In fact, with customers around the world turning to online shopping right now for all their gift-giving needs, the 2020 holiday...
Oct 20, 2020
As I record this episode in mid October 2020, a lot of people are talking about their ad campaigns on Facebook and Instagram are suddenly not converting the way they normally do.
Some brands have had long-standing campaigns that have always converted really well and really profitably, have suddenly tanked. They’re...
Oct 14, 2020
Learning how to build a lucrative, profitable business without the need for constant discounting is the holy grail of business I reckon!
And it’s not something that comes easily or naturally to many.
I see SO many online stores and brands reaching for discounts and incentives on a constant basis. Because it’s the...
Oct 6, 2020
The most magical time of the year has taken over our minds and to-do lists.
It’s the time of year where all eCommerce businesses are planning their Christmas and Holiday marketing campaigns.
Whether this is your busiest time of year, or you need to engineer a boost in sales to prevent a big drop in income, if you want...