Feb 26, 2024
With all this hype and media coverage around Taylor
Swift's Downunder Tour, and with all the records this tour has
smashed in terms of ticket sales and revenue, it got us thinking
about the marketing for such mania.
Did you know that the average Swiftie fan wasn't just attending a
concert, but embarking on a...
Feb 22, 2024
One of the most critical elements of a high converting eCommerce website is the navigation.
We know, statistically, that providing customers with a great website user experience is hugely impactful on conversions.
With an intuitive navigation, your customers can quickly find what they’re looking for.
Additionally,...
Feb 12, 2024
Most eCommerce brands that are struggling to grow right now are stuck because they’re making this one critical error:
They don’t have the right, over-arching growth strategy in place.
It’s not that these brands aren’t implementing some marketing strategies… They’re usually implementing a bunch...
Feb 8, 2024
While the ultimate aim of an eCommerce business is to generate revenue, the name of the game is TRAFFIC.
Without traffic first, without getting eyeballs onto your website, nothing else matters and your business will remain the world’s best kept secret.
But, not all traffic is equal and getting quality traffic at a...