Dec 23, 2024
My favourite podcast episode to record this year was episode 227, titled “How to calculate your ROI on learning to grow your business”. At the time, I was inspired to record it based on some experiences with my clients and with my kids, but in truth it’s also because I realised something about myself:
If I’m...
Dec 17, 2024
For my last pre-Christmas podcast episode, I thought I’d share a few insights with you about what’s worked well for me this year, some things I’ve tried that have not worked so well, what I’m focusing on doing better and what I want to take with me into 2025.
I love doing this exercise at the end of the...
Dec 11, 2024
Today – as I’m recording this episode – we have precisely 15 days left till Christmas. And obviously less than that for any orders that need to be delivered before then.
Which means that the holiday countdown is officially on! And despite the fact that we’re all feeling exhausted post-Black Friday madness, we...
Dec 4, 2024
Black Friday promos are finally over, and as we make the final push through to Christmas and the end of the calendar year, I wanted to share some insights and statistics around what worked and what didn’t during this peak promo period.
I’m going to share some of the data that’s been released already from major...
Nov 27, 2024
Right now, I hope you are all frantically packing orders as your Black Friday promotional campaigns are underway.
So far, I’m seeing some phenomenal results for our clients’ campaigns, but there’s always more you can do to squeeze every ounce of opportunity from your promotion!
Today I want to share a shorty...