May 25, 2021
Today I am talking to a true pioneer in the world of eCommerce, the founder of Uberkate, Kate Sutton.
I’m so excited to bring you this interview as Kate truly opens up about her journey of creating an award-winning personalised and gemstone jewellery brand over 18 years.
There are so many important lessons that Kate shares but what resonated most with me was her experience in creating a long term successful business is not about having quick wins or finding the one thing that works. It’s about resilience and always trying new things, taking on what works and learning the lessons from what doesn’t. It’s about falling in love with the everyday of your business, the good and the bad.
After 18 years in the online space (before internet shopping was even a thing!) Kate knows a thing or two about marketing her business and in this episode, she shares what has made the most impact with her brand: Storytelling and Connection.
"Storytelling is definitely part of being human, and I think it's probably the most important and powerful platform that we can use as marketers."
In today’s episode Kate shares:
- How self-doubt as a business owner is completely natural
- How she’s transitioned her brand and business over the years
- Turning failures into lessons
- Taking advantage of exporting to a global market but keeping it simple
- The importance of outsourcing and not holding back your business by doing everything yourself
- The power of storytelling and connection and why you need to be putting yourself out and sharing your brand story